Today’s knowledge workers are yesterday’s factory workers (and the day before’s farmers) moving upstream in search of scarcity. (location 884)
Ariely demonstrated the distinction between these two realms with another experiment: He put six-packs of Coke in college dorm refrigerators. He also left plates of money. People quickly took the Coke, but didn’t touch the money. They treated the Coke as “free,” even though they know it costs money. But taking actual money felt like stealing. (location 1087)
Free is the best way to maximize the reach of some product or service, but if that’s not what you’re ultimately trying to do (Google is not trying to maximize snack food consumption), it can have counterproductive effects. Like every powerful tool, free must be used carefully lest it cause more harm than good. (location 1109)
a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention. (location 2915)
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